The OMC Group Knowledge Centre

Access to most resources in The OMC Group Knowledge Centre is by registration only except for certain documents where indicated. If you already have the username and password, please click here or on any of the papers below to access them immediately. If not please follow this link to register

Format	DOCUMENT TITLE	DESCRIPTION	Date
web	Building trust and relationships through customer advocacy	CRM Today online article	Jun 2005
web	Invite your customers in	Conspectus online article, registration required	Jan 2006
web	The CRM Dilemma	CIM Technology Editorial	Dec 2004
638kb	How to harness the power of customer advocacy	Customer Management Cover Story (no registration required)	Jan 2006
Book	Reverse marketing, consumer value networks and the new brand intermediaries	Available at Amazon	2003
web	Customer Advocacy and Brand Development	Journal of Product and Brand Management (purchase required)	Mar 2006

DISCLAIMER The OMC Group reserves the right not to be responsible for the relevance, correctness, completeness or quality of the information provided. Liability claims regarding damage caused by the use of any information provided, including any kind of information which is incomplete or incorrect, cannot be accepted.

WE ARE READY TO HELP...

Call us now on:

+44 (0) 845 057 4091

or Email Us Here

STAY INFORMED...

newsletter

WHAT WE THINK

THE LATEST IN

THE OMC GROUP KNOWLEDGE CENTRE

Customer Advocacy and Customer Intimacy: Aren't they the Same? (access)

NEW Avoid the risks of customer-driven innovation (registration required)