|
Click here for case-study
"Strategyn’s
outcome-driven programs bring discipline and predictability
to the often random process of innovation."
Clayton
Christensen, Harvard Business School
|
Outcome-Driven Innovation (ODI) is a
proven innovation methodology
that helps companies discover more breakthrough
product and service opportunities and
enjoy fewer abandoned and failed
development efforts. It transforms innovation from a hit and miss,
high-risk, costly activity into a more rigorous,
predictable and measurable logic and process.
Developed by
Strategyn in the
US,
Strategyn UK - part of The OMC Group, is the
exclusive provider of the method in Britain and
Ireland.
ODI
has been adopted by admired
companies such as Microsoft,
Hewlett-Packard, Medtronic,
Bosch and Johnson&Johnson, has been voted one of the best
business ideas by
Harvard Business
Review and is revered by thought
leader Clayton Christensen in
his best selling book, The Innovators
Solution.
Moreover, it has
supplanted QFD, Voice of the
Customer and other
programmes in firms as a
best practice and new standard
for innovation.
"We are institutionalizing across the entire
company desired outcomes as the essential form
of customer input we collect in research.”
Jeff Baker, Market Research Manager, Microsoft
Corporation |
The
ODI
method is based on two simple
yet compelling principles:
1. Customers use products and
services to help them get "jobs"
done
2.
Customers
have a range of measurable
"outcomes"
they wish to achieve as they try
to get a job done.
By identifying important
yet unsatisfied
jobs and outcomes, Outcome Driven
Innovation reveals
precise areas of opportunity for
market growth,
disruption or the creation of new
markets.
Read
what these Strategyn clients have to say
about the positive impact of ODI on their
innovation performance:
Discover
how Outcome-Driven Innovation
can help your firm
remove the mystery, clutter and noise from the
practices of
innovation, product development, market
segmentation and branding....
|
