The OMC Group Knowledge Centre

Access to most resources in The OMC Group Knowledge Centre is by registration only except for certain documents where indicated with the open padlock symbol. If you already have the username and password, please click here or on any of the document folders below to access the papers immediately. If not please follow this link to register

DOCUMENT FOLDER (click to access)	DESCRIPTION	Last Updated
Latest Content	Summary of latest papers or other resources added	Aug 2006
White Papers	In-depth analysis of important customer strategy and innovation trends, issues and OMC approaches.	Feb 2006
OMC Insight Series	Short informative papers on important customer innovation themes and recent developments.	July 2006
Publications (some open access)	List of links to books and online and offline publications of OMC articles and commentary. NO OMC registration required.	Jun 2006
Strategyn papers	Registration on Strategyn Website or Purchase required	July 2006

DISCLAIMER The OMC Group reserves the right not to be responsible for the relevance, correctness, completeness or quality of the information provided. Liability claims regarding damage caused by the use of any information provided, including any kind of information which is incomplete or incorrect, cannot be accepted.

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Customer Advocacy and Customer Intimacy: Aren't they the Same? (access)

NEW Avoid the risks of customer-driven innovation (registration required)