The OMC Group Knowledge Centre

Except where indicated (usually the most recent), these papers are all available for immediate download. To access our white papers and other resources which require password access, please follow this link to register

Format	DOCUMENT TITLE	Date	DESCRIPTION
66kb	No. 1: Breaking Down the Barriers to Customer Integration	Oct 2005	Summary of the challenges and assumptions behind customer knowledge co-creation
145kb	No. 2: How to build brand value - become an advocate for your customers	Mar 2006	Summary of customer advocacy strategy and the four core dimensions
167kb	No. 4: Eight Styles of Firm-Customer Knowledge Co-Creation	Jun 2006	Presents a framework for understanding different types of firm-customer knowledge co-creation for innovation
159kb	No. 5: Customer Intimacy and Customer Advocacy: Aren't they the same?	Jun 2006	Response to a question we received about the differences between advocacy and intimacy
113kb	No. 6: Twenty CRM and Marketing Lessons	Aug 2006	A list of twenty truisms we feel are important markers for CRM, brand and marketing success
55kb	No. 8: Avoid the Risks of Customer-Driven Innovation (sorry, registration required)	Jan 2007	Firms are developing new capabilities for capturing valuable customer inputs, but there are risks they should be aware of

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