At The OMC Group, we bring a fresh and practical approach to the challenges of innovation, market learning and strategy. We help companies to build dynamic capabilities that emphasise accelerated strategy cycles, ongoing market sensing, rapid experimentation and new forms of customer collaboration. Through our original customer innovation perspective, we deliver improved performance and enhanced growth opportunities for our clients and superior experiences for their customers .........

CUSTOMER ADVOCACY IN US FINANCIAL SERVICES

New OMC GROUP WHITE PAPER

Responding to the challenge of the empowered customer, some firms are developing innovative approaches to achieve better alignment between their service, marketing and branding efforts and the needs of their customers. Collectively, these approaches aim to provide Customer Advocacy and in this short paper, we define and explore the unique dimensions of this emerging form of customer-focused strategy using examples of US-based financial services organisations.  

THE OMC GROUP PROVIDES THE STRATEGYN OUTCOME-DRIVEN INNOVATION METHODOLOGY (UK, IRELAND AND SCANDINAVIA)

Outcome-Driven Innovation has been adopted by admired companies such as Microsoft, Hewlett-Packard, Medtronic, Bosch and J&J, has been voted one of the best business ideas by Harvard Business Review and is revered by thought leader Clayton Christensen in his best selling book, The Innovators Solution. To learn more, click here OR visit the Strategyn UK website