Using our Customer Innovation Capability Assessment Tool,  we review and diagnose your current customer innovation performance in five areas: (1) Values, Beliefs and Norms, (2) Market and Innovation Strategy, (3) Organisation Alignment, (4) Customer Learning Capability and (5) Customer-Relating and Interacting Capability (Experience). We examine important organisational factors (resources, culture, behaviour, alignment, structure) that act as enablers or barriers.  We also assess any policies, rules, behaviours, targets and measures as well as internal threats that may hinder performance. Finally, we inform our findings with existing research and reports, for example using customer complaints, MIS and other performance measures, external reports, employee and customer feedback. 

Target valued improvements with confidence

Our capability and performance assessment tools will help you detect specific underdeveloped or poorly performing customer innovation capabilities and then target resources on improvements with greater confidence and less risk.