Customer Alignment Survey
In addition to using Outcome-Driven Innovation to
capture precise statements of what customers value to
identify important yet unsatisfied outcomes, we can also
undertake a Customer Alignment Survey.
This isolates the most common factors that prevent
organisations from realising their strategic innovation
goals,
factors that include the influence of
organisational culture and politics, dominant
firm-centric mindsets and traditional marketing and
sales viewpoints.
The survey is completed by a representative sample of
managers and employees from different teams under the
guidance of OMC Group consultants.
Through the survey and an accompanying structured
interview process, we are able to assess which
organisational factors are misaligned and which need
most attention. We are then able to make recommendations
and define programmes for the allocation of resources to
make essential improvements.
Finally, ODI
also delivers a
systematic, repeatable and disciplined process
for successful innovation.
